From Financier to Partner: inKind's Restaurant Acquisition Strategy
The goal of this project was to reposition inKind as a comprehensive marketing platform and growth partner for restaurants, rather than just a funding solution. By combining a targeted campaign for immediate impact and strategic messaging for sustained, long-term growth, the strategy aimed to accelerate partner acquisition while addressing common concerns such as funding needs, off-peak traffic, and cannibalization
“Make Every Night Count”
This paid ad campaign showcases inKind’s marketing capabilities and efficiency in driving customer traffic during quieter periods without affecting peak-time revenue.
Off-Peak Value Calculator
This off-peak value calculator was designed to help restaurant owners visualize the potential revenue increase from boosting off-peak hours. As part of inKind’s strategy, the calculator engages restaurant owners by allowing them to input their current off-peak traffic data, providing insights into the benefits of partnering with inKind.