Clinique’s rebranding aligns seamlessly with "The Modern Classic" campaign by retaining essential elements of the Clinique brand, such as the iconic "C" logo and signature green tones. This touch of the traditional packaging is complemented with modern improvements, including a refreshed, aesthetic color palette, vibrant hues, reshaped containers, and glossy finishes.
“Welcome to the new era of clean skincare with Clinique's All About Clean Facial Cleanser. Crafted with care, our various formulas cater to diverse skin types, ensuring a personalized experience.
Formulated with sucrose and aloe vera leaf juice, our gentle lathering soap delicately removes impurities without stripping your skin's natural moisture, leaving it feeling clean, refreshed, and never tight or dry.
As advocates of skin health and environmental responsibility, our dermatologist-developed formula is free from fragrance, parabens, phthalates, drying alcohol, and synthetic colors.”
All About Clean Facial Cleanser
“Introducing our revamped Moisture Surge Cream: a harmonious blend of nature and science, designed to satisfy your skin’s thirst for hydration.
Crafted with care, our lightweight gel-cream features the power of aloe vera bio-ferment, derived from responsibly sourced aloe extract. This natural wonder works with a Hyaluronic Acid Complex, replenishing your skin for up to 100 hours.”
